Media & Public Speaking Engagements

Optimize planning and execution for public positioning opportunities, high-profile announcements, and stakeholder engagements

Putnam Insights’ team has deep expertise in supporting high-profile organizations and their senior leadership in critical media environments, driving proactive and reactive strategies. We help optimize narratives, presentations, outreach, and execution in these areas. Targeted customized service programs are available, as well as consultative project work.

Custom Service Program

Perfect the presentation content and performance of business leaders facing substantive, high-profile opportunities.

Offering & Deliverables

One-on-one content consultation, style, and skills coaching, media training, and counsel for senior executives and subject matter experts

Strategic messaging recommendations and edits to content

Coaching on substance and format, and rehearsals and preparation for delivery of interviews, presentations, and speeches

Process

Putnam Insights establishes scope with the CCO, including any additional internal or external stakeholders to be engaged for consultation

CCO participation can be minimized after scoping

Program Duration

Scoped up front with the CCO, the timeline may range as short as days following approvals and resource allocation, up to weeks for ongoing engagements, depending on the number and range of stakeholders engaged

Cost Drivers

Depth, the complexity of presentation, speech, interviews, and number of internal and external stakeholders identified for consultation

Custom Service Program

Optimize individual press releases and outreach strategies to boost performance around news and announcements

Offering & Deliverables

Review and edit individual press releases for newsworthiness and Search Engine Optimization (SEO)

Provide guidance and recommendations for pre-and post-release outreach strategy to maximize coverage, including outreach to print, broadcast, radio, and digital media sources, use of internal spokespeople and external third parties, and recommendations for framing of outreach narrative to maximize attention

Process

The CCO defines overriding objectives associated with announcements for different stakeholders

The CCO designates an internal contact point for press release development and outreach

Putnam Insights provides suggested edits and reframing to draft release

Working from the draft outreach plan, provides recommendations for revising, tuning, extending, or reframing the outreach

Program Duration

Based on upfront scoping. For individual announcements, as short as a small number of days following approvals and resource allocation

Cost Drivers

Complexity of announcement, whether single engagement or series of announcements

Custom Service Program

Assess digital, web, and social media presence for impact and alignment with business priorities

Offering & Deliverables

Review of organization brand positioning and assessment of digital, web, and social media channels for alignment with - and effective communication of - these intentions

Recommendations for improvement

Report/presentation materials for use by the CCO, including potentially with the executive team

Process

The CCO provides background on the intended enterprise brand positioning and key stakeholders

Putnam Insights team conducts assessment and reporting

Program Duration

Estimated from weeks to a small number of months following approvals and resource allocation

Cost Drivers

Extent of digital properties included in the assessment